Equine Welfare Development Pilot Program

Dumb Friends League

Award Date: February 12, 2018

Awarded: $100,000

The equine welfare development program is a pilot program designed to create a strategic model for donor acquisition, stewardship and gift acquisition that nonprofit equine welfare agencies can apply to ensure that they receive adequate program funding to sustain an impactful equine welfare organization.

During the pilot program, the Dumb Friends League will facilitate brainstorming events and focus groups to identify donors’ and prospective donors’ motivation to give to equine welfare agencies. Additionally, the League will reach out to equine industry professionals to learn best practices and gain insight on how they enlist funding support as well as which types of programs and strategies garner the greatest results. Once sufficient data has been gathered, the League will use this information to create an innovative and comprehensive development plan, including anticipated revenue and expense budgets. The plan will then be implemented to raise funds for the Dumb Friends League Harmony Equine Center.

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